Chris Endres Marketing

Real Estate Marketing Fundamentals

Offline Marketing Admin — Sat, 06 Mar 2010 21:10:33 +0000

I worked in a call center targeting Realtors for about a year. It was my job to assist Realtors in the marketing of their properties and services. The company I was with at the time had a definitive edge over any other marketing package offered anywhere on or off line, but Realtors would not bite.

Why you ask?

Because Agents are targeted by so many marketing services calls they can’t get any business done for lack of time trying to swat away the pests. How do you know who to believe when every single phone call offers the best marketing solution this side of the solar system and at rates you “just cannot afford to miss” either?

While I feel the pain of the agent seeking marketing answers, I can say clearly and objectively there is a solution to the marketing needs of real estate agents that is hands down better than any other. It goes like this…

Agents need qualified leads. This means they need the accurate contact data and the person or persons need to be ready to approach a buying decision in their lives by having workable credit score documentation and hopefully some equity or savings to use as down payment for approaching a lender. This is the very basics but what is needed to start…

Knowing this is what an agent needs, how do they get this with the highest frequency of desired response per contact? Simple. Offer something that appears as a reward for the effort it takes to trust you as an agent enough to give you the chance to serve. Reward for correct action.

Internet marketers use this technique all the time. I give you a high value report, you give me your name and email address, thus allowing me to send you offers for more of what you came to me seeking more information about. It gets more complicated with agents and buyers though. Mostly because there is more work involved on both parties parts, and this natural friction makes it less likely a customer will shop several agents.

Knowing this, any agent could work to remove the friction through automation, and increase potential for volume in the process. Focusing this automated intent online has even greater potential rewards. Online you get to diversify your customer acquisition based on keyword targeting, and you get the access to the sheer volume of searches made online daily.

An agents flow chart should look like this:

1) Target specific keywords based on consumer intent
2) Develop an irresistible offer in exchange for email address and name
3) Use email #1 to introduce your self and your business and greet the consumer
4) Follow up same day with action request offering further reward (qualification input – survey)
5) Email #2 should be informative about buyer services
6) Email # 3 should be driving for a personal contact

The flow system above allows for easy integration of an agents services with a consumers needs. An added advantage of the system is that consistent contact via email makes your agency appear more connected and interested in the consumer, making them want to work with you based on high quality of service impressions.

Real Estate Marketing with Handhelds – The New Marketing Frontier

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Keyword Research for Organic Traffic Generation

Offline Marketing Admin — Fri, 19 Feb 2010 14:26:43 +0000

As air is to breathing, Keywords are to internet marketing.

How do you take full advantage of the power of great keyword analysis? Start with understanding the variables that define hot keywords and you will be well on your way to using them well.

lets clear up some potential confusion about keywords first. I remember when I was first learning about keywords that I got caught up with not understanding the difference between a keyword, a keyword phrase and a keyword term.

A keyword is one word, usually called a “seed” keyword. A keyword “phrase”, and a keyword “term” are the same thing for all intents and purposes.

Keyword variables include plurals, misspellings, abbreviated, slang and synonyms and much more. Take any 1 seed keyword and adjust it for only the 5 variables mentioned above, and you have 6 versions of the same word.

Now adjust the search by adding similar terms related to the seed keyword, and you start to see the compounding multiplication effect in how people frame questions and create keywords when they seek solutions.

Keyword analysis is an art. You don’t want just any keywords. You want the keywords that are attractive in sound and meaning, and have high “online commercial intent”, which means the keyword is measured in performance results against similar keywords and found to be effective in buyer conversion.

Blazing Keywords used in the right amounts when creating content are how Google assigns value to your content. If you were to do keyword analysis on any of the top ranking websites in Google, you would find they are extremely exact about positioning keywords in the content.

Hot keywords are used in titles, in category names, in tags, in image names, in page titles, in website or page descriptions, in sales copy and article content, in video descriptions and titles, in RSS feed titles, and the list goes on…

Keywords are the tools you use to get the attention of the exact customer you are looking to create a relationship with. Do your keyword research carefully and thoroughly and you will find your effectiveness online increases dramatically compared to someone who doesn’t know or care about keywords.

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How GPT Saved MLM From Complete Wipeout

Offline Marketing Admin — Tue, 09 Feb 2010 09:47:57 +0000

What your about to read will kill what you believe now and replace it with truth. Be aware you are suffering from a carefully crafted set of beliefs designed to seperate you from your money and leave you broke. That is the sad state of MLM today…

What you are about to read is the answer. Not only is it THE answer, it’s the best answer, and most likely the final answer. Thats how good it is. I would know, I have fought in the trenches of MLM for nearly 25 years, off and on. I have spent thousands on marketing and watched it all dissapear.

Here, Today, I am proud to represent to you what a very respected marketer, Mike Dillard, calls The Coffee House Letter… I can’t tell you if he wrote it or not, because what really matters is what it says.

I will tell you that I am a bit angry at Facebook though. Mike is presenting a system that works better than anything you have seen, and it is called GPT. Read about it below and you will love it. However, Mike is allowed to present his GPT offer on Facebook and I wanted to offer a GPT and was denied by the Facebook ad approval guys.

See, the Facebook ad approval guys don’t know that Mikes GPT is not the original.

Read the WHOLE Coffee House Letter below and then follow the link at the bottom and watch the movie. You will see something thats been ahead of it’s time for over a year now, and still is…

The original coffee house letter from Mike Dillard is here (http://qkr.cc/zTSS)

A Must Read For Anyone Wanting To Work At Home…

“The Coffee House Letter”

.Why Networkers Are Throwing in the Towel on Downline Building, And Using a New Concept Called G.P.T. to Make More Money Than Ever…

Location: Starbucks, 1:47 PM.

Subject: “The Painful Truth…”

If you’re looking to achieve financial freedom from home, specifically through a “MLM” or network marketing opportunity, you’re in for a rude awakening my friend.

If you’re already in that trench, fighting with every breath you’ve got for much less money than it’s worth, it’s not your fault… The times have changed.

What we’re about to share with you right now may anger some, but will help countless others.

You see, the industry is changing rapidly and the purpose of this “Coffee House Letter” is to warn you, or at least make you aware of some very unsettling insights that need your immediate attention if you plan to make more than $10,000/mo in from home in 2009 and beyond.

Whatever you do, read this document thoroughly. We took out every sentence that wasn’t relevant to keep the length as short as possible, so if it’s in these pages, consider it information that is absolutely vital.

Now we’re going to go ahead and assume that you’re either pursuing a home business of some kind right now, or that you have pursued one in the past. If you’re in neither group, then consider yourself extremely fortunate, as the information in this letter will save you years of blood, sweat, tears, and money.

So what’s going on?

Well, in a nutshell, the promises of old-school MLM and “life-long” residual income are all but dead for the average person. They have been cut down at the knees by an unlikely culprit whom I’ll reveal to you in a minute.

I know you’ve seen the symptoms. In fact, I guarantee they are plaguing your organization at this very moment… But what you might not understand or give proper respect to is the cause behind them.

My Questions to You Are These:

Is your organization being depleted by constant attrition?

Is your downline full of complaining reps who need constant hand-holding?

Are you tired of working your tail off for a few hundred or few thousand dollars when you feel like you should be making ten times more for your efforts?

Sick of the “gotcha” comp plans that cut your check in half with the “get 3, who get 3, who get 3″, structure requirements?

I hear you friend… And You’re not the only one.

Right now, network marketing is in a struggle to find itself in a time where people leave as fast as they join, the cost to sign a new rep has sky-rocketed, and when “newer, bigger, and better” dominates the landscape which basically means…

Trying To Build A Downline In The Internet Age Is Like Trying To Fill A Leaking Bucket.

You can get ahead of the curve for a while if you have the time, money, and energy, but it’s only a matter of time before it will drain dry.

Yes, it’s a brave new world for network marketers, but fear not…

In an industry where hype and the pre-launch have become the norm, a growing trend is quickly gaining popularity with professional networkers who are sick of the 3-ring circus MLM has become.

It’s A Concept Called G.P.T., And It’s Going To Play A Major Role In Networking From

This Point Forward.

No, G.P.T. is not a company. It’s not an opportunity, and it’s not a product or system of any kind.

It’s an answer. A solution to tiny checks, leaking downlines, and the “quick turn” mentality that has taken over MLM.

It will allow you to put tens-of-thousands of dollars of cash into your pocket in weeks and months… Not years. But the best part about G.P.T., is that you won’t even have to build a downline.

MLM as You Know it is Dead… And the Internet Killed It.

Network marketing has always been based on the idea of working for 3-5 years and building a life long residual income that you can will to your grandkids.

Sounds good…

And it may have been true at one time, but not today. Not anymore.

Now, now… I’m not insane.

I promise.

Let me show you what I mean by such a (true) statement…

Stand with me for a moment atop our private mountain, and look out over the entire network marketing industry…

It’s not pretty, but in one word here is what you’ll find:

Incest.

A finite group of people who are traded like cattle from one company to another every 9 to 12 months.

They were once called junkies, but the infection has spread to people above that description.

Network Marketing has become obsessed with “timing”, “pre-launches”, and “the next big thing”, but the cause behind that obsession is what truly scares me. I’ll explain why shortly, but all you need to realize is that…

Pandora’s Box has been opened and we will never be able to close it.

Why? What’s causing this gruesome condition?

The Answer Is Simple…

The number of new people coming into MLM each year is now drastically out of proportion with the number of new company start ups.

Thousands of new MLM’s launch every year thanks to the internet. You can literally start your own company from your bedroom if you want.

But there are only so many people to go around.

Welcome to the world of the Pre-Launch. A company’s only chance to catch the attention of networkers, and steer them away from their current opportunity with the promise of “getting in on the ground floor.”

Before you know it, the game has started AGAIN. This time around a company that promises to be the biggest and best with their new patented Wonder Vitamin 2000 that will change the world.

Networkers inevitably flock to it by the ten’s of thousands trying to “get in on top”.

And if they don’t, it doesn’t matter because another shiny new MLM will launch in about 9-12 months, and when it does, and the music stops, the people at the bottom scramble to find their seat in the chain, destroying their old company from the bottom up in the process.

This has resulted in a vicious cat fight between these companies over a dwindling supply of warm bodies, complete with name calling, back-stabbing, and an endless supply of lawsuits.

Make no mistake about it… In network marketing, people are the commodity that is traded, and YOU are very valuable.

The “B-Zone” is Gone and Took Your Residual Income With It!

Before the internet, organizations and companies were protected by an information buffer zone which shielded them from this onslaught of people, opinions, competitors, and ads.

It’s this buffer zone that allowed relationships to be built, skills to be learned, and loyalties to be strengthened.

But the internet destroyed it in the blink of an eye.

It happens all the time…

You’re sitting pretty on top of a fairly large organization. You think you’ve finally found that “residual” pot of income gold at the end of the rainbow.

You’re making about $20,000 a month. You quit your job 5 months ago, bought a new house, that new sports car you’ve always wanted, and paid off all your debt.

Life is good…

Then one day, the company changes their compensation plan just a little bit.

One of your leaders is NOT happy about it. They decide to move to another company, and with one click of a mouse… With one single email to his list of a few thousand recipients upline, downline and side-line… He basically destroys dozens of people’s businesses, cutting their checks in half or even worse… Including yours.

The income you’re relying on to pay the mortgage, invest for retirement, and put your kids through school literally vanishes overnight.

If something similar to this scenario hasn’t happened to you yet… It will.

It’s a sobering thought when you realize that your lively-hood in an MLM business is completely dependent upon strangers you’ve never met.

You don’t know their long-term plans. You don’t know about their family problems, and you don’t know what they’ll do next, yet your check is dependent upon them and thousands of others just like them because you simply cannot earn a full-time living on your own personal efforts with an MLM compensation plan. It’s not designed for that.

This wasn’t a problem in the past, but it is today.

You see, the internet is a tool that allows communication at a level that has never been seen by the world before, where opinions, rumors, promotions, and advertisements can now spread across the globe faster than you can blink your eye.

Massive revenues can be gained or lost in days for a company with nothing more than a well placed negative opinion report on the search engines.

Downlines can be destroyed overnight by false rumors or leaders who jump ship.

Distributors have instant access to an endless supply of tools, systems, leaders, training, opinions, and sales pitches which continuously plant seeds of doubt, and distract them with promises of better, faster, and easier.

Competing ads can be flaunted on the very door-step of a company’s search engine results.

And There’s Nothing You Can Do About It.

The very moment your new distributor feels frustration… Feels trapped… Feels failure… He or she will instantly open up to the endless supply of alternatives filling their inboxes on a daily basis with the very thing that will cure their pain – and ‘poof’, they are gone.

There is no long-term commitment because networkers are only as loyal as his or her options, and thanks to the internet, their options are now endless and one click away.

If you’re a leader in the industry, you know exactly what I’m talking about and from this point forward, it’s never going to stop.

For better or worse, this is the new reality of network marketing.

How The Game Is Played Today:

The first and most critical observation to note is that the very economics of MLM are changing. The cost of sponsoring a new rep in the cold market continues to spiral upward, while the actual return and “life time value” of that rep continues to decline.

We are faced with the fact that…

Full page ads in an industry magazine that cost $500 eight years ago, now costs $3,000.

Email marketing is dead, and the ability to advertise in a massive, targeted, and affordable way died with it.

You will be forced to recruit everyday for the lifespan of your business just to combat the constant attrition that will plague your organization.

The all important practice of retailing has become taboo, putting 90%+ of the focus and attention of the business on recruiting instead of customer acquisition which is where the long-term, stable money is found.

The industry holds less and less appeal to the white collar business professional who has a hard time seeing how he/she’s going to quickly replace a six-figure income peddling vitamins and fruit juice.

Systematic team training has become next to impossible as new systems pop up from different leaders within the same company every 30 days, which promise to be the answer for the struggling newbie.

Instead of focusing on the development of personal skills and a single system, an “I’ll try this for a few weeks”, lottery mentality for lead sources, websites, and magical tools that will “build the business for you”, has taken over.

So What Now?

Well that’s the million-dollar question isn’t it?

You know… I have to be honest. There is no right or wrong answer.

It really all depends on what you personally want out of your business, and if you’re willing to deal with the negatives that come with an MLM these days.

If you’d like to build a new business every 9-24 months… Hey… Go for it. There’s LOTS of money to be made quickly in MLM right now. It’s just not going to last anywhere near as long as it used to and you’ll probably find your business receding just as fast as it grew.

As for us, that kind of merry-go-round has no appeal because we’ve cut through the hype and come to a sobering conclusion…

It doesn’t matter what company you build in MLM. You’re going to face the same challenges we just mentioned above in all of them. The industry itself had changed, and you’re never going to find a single product or compensation plan that will fix it.

No…

I’m sorry to say, but the promise of life-long residual income is all but gone. There’s the rare 1 in 1000 exception, but as a whole, Network Marketing has turned into a 3-ring circus of “quick-turn” building driven by greed, hype, and fear of loss where only the true, incredibly skilled professionals can reliably make any significant amount of money.

We’re tired of the jumping, the attrition, the rumor control, the baby-sitting, having to explain why one opportunity is better than another. Dealing with prospects who think $300 to start a business is too much money… Seriously…

It’s just not worth our time, it’s not fun, and we know for a fact that a quickly growing list of industry professionals is coming to the same conclusion which is opening the door to the concept of G.P.T.

If You’d Like To Make More Money Faster Without The Financial Risks Of A Downline, G.P.T Is The Answer You’ve Been Waiting For. It’s actually been around a few years already, but G.P.T. is quickly becoming THE solution for the challenges facing network marketers in the internet age.

G.P.T. stands for: “Get Paid Today”, which is a concept that summarizes the growing change of focus in the MLM industry from a long-term residual income, to immediate leveraged income.

The Premise Of Get Paid Today Is Simple:

If networkers are going to bounce around from program to program… If competing companies are going to advertise on your front door with a “better/cheaper” product, and if the cost of sponsoring a new rep continues to soar, then the answer is simple:

Get paid a year or more worth of residuals on Day One no matter what happens.

Look…

In the age of the internet, distributors come and go like the wind, so Get Paid Today.

“Bigger and better” opportunities launch every six months, taking a piece of your downline with it, so Get Paid Today.

Money is worth more in your pocket today than it is next year, so Get Paid Today and invest that cash into real residual income streams outside the MLM circus like real-estate or the market.

It costs more than ever to advertise and sponsor a new rep, so Get Paid a year or more of residual income Today, instead of waiting for the $5.00 commissions to roll in over months or years.

Most networkers are only employee minded people pretending to be entrepreneurs, which means they’ll rarely do what it takes to be successful, so Get Paid Today for your time and training whether they build a business or not.

White collar professionals aren’t interested in working 3-4 hours a night selling vitamins for a $500 – $1,000 check, so offer them a vehicle that they can Get Paid Today, and realistically make $10,000/mo within just 5 to 10 customers a month.

Building a MLM that pays out $10,000 per month requires building a downline of thousands. Get Paid Today and make $10,000 with just 10 customers or less.

Do you see how profound this concept is in today’s MLM environment? How it solves all of the problems network marketers are facing?

This compressed and rapid flow of income also brings the dream of “working from home” to reality in a realistic manner for the average person.

G.P.T. Models Are Currently Found In “Top Tier” Opportunities.

We call them “Top Tier” because of the caliber of people they attract, and the high-level incomes they can produce compared to traditional MLM.

Most, (but not all), are characterized by a “Two-Up” compensation plan, a product or service that is retailed in the $1,500-$2,000 range, and pay out a $1,000+, up-front commission on the sale of that product or service.

One of the primary objections made by networkers against Get Paid Today, Top Tier programs is that there’s no residual income.

But Is That True?

Well as this business model develops, residual income has been integrated into several compensation plans already, but there’s another angle that needs to be considered regardless of that…

When you make a $1,000 commission, it’s like you’re getting paid a year’s worth of residuals up front on Day One with a product purchase, whether the new rep goes on to build a business or not.

How large of an organization would you have to build in order to make $4,000/mo in a traditional MLM?

500? 700? 1,500? 2,500?

Pick a number and then double it because 50% of your people will cancel their product orders within 3 months.

What will you do when, (not if), one of your leaders walks out for another deal and takes half your team with them overnight?

We all know darn well that only 1 in 500+ will ever go on to build a team of over 500 reps, yet we’re all selling an “easy way to work part-time and replace your full-time job”.

B.S.

You know it. I know it.

How many customers would you need in a Top Tier program to make $4,000/mo…?

Drum roll please………… 4.

One customer a week to make an extra $48,000 a year, and that doesn’t even figure in the leverage of the actual compensation plan which can multiply that number by a factor of 10 or $480,000 per year with just 1 new customer per week. (We’ll actually show you these numbers in detail in just a few minutes).

That my friends, is an honest sell when you offer to provide someone with a vehicle to replace their income.

The bottom line is that in today’s MLM environment, you must make enough from your personal activity to justify your time and involvement, because you’ll just continue to spend more money than you make if you don’t.

That leads us to another important consideration when it comes to “residual income”…

Get Paid Today Because That Money Is Worth More Today.

Consider this for a moment…

Let’s say that you work your tail off for a year and build up an MLM business that paid you an average of $3,000 a month residually for the next 3 years. That’s a total payout of $108,000 paid out over 3 years. This will never happen because you’ll experience attrition and that check will shrink each month, but we’ll go ahead and stick with that number anyway to keep things simple.

So $3,000/mo for 3 years… Not bad, but is that really the smartest route to go?

Or would it be better to work a business that paid out all $108,000 in the first 12 months without the “residual”?

I think so…

Why? Because that money is worth more today than it will be in 3 years.

Now you can take that $108,000 and invest it in REAL, long-term residual assets like real-estate, mutual-funds, stocks, etc…

I’d rather have $108,000 invested into real-estate or a mutual fund than siphon off $3,000 a month for 3 years (especially when I know that money can disappear over night if one of my leaders jumps ship).

Heck, if you want the “illusion” of residual income, take the $108,000 made in 12 months, put it into a money market account, and then instruct your bank to transfer $3,000 of it into your checking account each month.

No disappearing downline or dipping sales volume to worry about, and at least you can make some interest on it for a few years.

Get Paid Today. Why wait on $5 Mickey Mouse commissions to drip in when you have no idea how long it will last? Get a year or more of that money up front on Day One, and then do some real damage with it outside MLM.

Which Costs More: A Top Tier Opportunity, Or Traditional MLM?

The second common objection to Top Tier programs is the start-up costs are “too high”.

Actually, they are much less expensive than a traditional supplement based MLM. The average start-up cost and monthly auto-ship order for a traditional MLM is about $200. That comes out to $2,500+ a year when you factor in taxes and shipping.

A Top Tier program is usually a one time expense. One time, and you’re done.

By the time you hit your third year in traditional MLM, you’ve spent over $7,500 on vitamins you could have purchased for 70% less at a local store!

Holy smokes! So if you’ve been in MLM about seven years now, you’ve spent over $17,500 on products! Ouch!

Yet, your total cost for a Top Tier after seven years would have never gone passed the average $1,500 cost of the product or service.

But, we’re not done yet…

There is another benefit to Top Tier programs. It’s not very obvious at first, but something you will come to appreciate if you don’t already…

Work With Experienced Peers And Keep Your Business FUN!

Are you at a point in your MLM career where you just feel burnt out working with people who are brand new to the industry? The one’s who “claim” they want to be financially free but as soon as you mention the start-up cost they start making excuses?

Has your downline turned into a massive pool of people who blame you for the fact that they bought a website and some product but aren’t rich yet?

Or has the FUN been stripped from your work at home dreams because all you do is spend your time dealing with whiners, complainers, and excuse makers for much less money than it’s worth?

Well One Perk Of A Top Tier Opportunity, Is That It Attracts Top Tier People.

Who you work with is completely up to you, so work with the highest caliber of people possible:

Peers! Professionals! Do’ers! People who make things happen, not excuses.

It makes all the difference in the world when you get to spend your time recruiting and working with people who are just like you. They love this industry, and they don’t need any convincing.

They already know an investment is required and have no problem with it because they are true entrepreneurs.

Top Tier opportunities attract this type of person because the initial start-up cost scares away the time-wasting, tire-kickers faster than you can blink an eye!

Wouldn’t you like to just work with experienced entrepreneurs? People who don’t whine, complain, constantly make excuses, or need you to hold their hand 24/7?

Peers who speak and build with self confidence.

People who don’t “need” money or want you to “save” them, but people who have a track record of success and who want a better vehicle to invest their time, money, and efforts into?

With Top Tier opportunities, you don’t have to work with thousands or tens-of-thousands to make incredible money.

You only need to work with a handful.

Top Tier Opportunities Pay Out Serious Incomes, So They Attract People Who Like

To Make Serious Money

We’ll assume that you’re an experienced networker who knows what they’re doing.

You know how to advertise. You have good communication and phone skills. You work diligently on your business everyday, and you’re a leader to your team…

And how’s it working out so far?

$50,000/mo checks showing up yet? Do you have the new Mercedes in the drive way? Are you flying First Class and sleeping 5-Star? Do you take a cab from the airport to the company convention or a helicopter?

Probably not, and it’s not because you aren’t capable or deserving of that kind of success. It’s just that you’re working a 2nd tier opportunity that pays out less money for the same amount of work, and attracts people whose goal is to earn $300 – $5,000 a month… Not $30,000 to $100,000 per month.

We all have the same number of hours in a day so why not use them in a business that pays out BIG instead of small when it doesn’t require any more time or effort?

You become as successful as the people you surround yourself with, so why not work with people who truly live lives of luxury instead of people who drive around in mini-vans with “Lose Weight Now, Ask Me How” stickers on the window?

I don’t know about you, but my partners and I got into this industry to earn a massive and stable income, yet we’re faced with the fact that traditional MLM just isn’t the opportunity it used to be.

So If this G.P.T. model makes sense to you…

If you’re ready to find a business that will allow you to make $10,000 to $50,000 per month within weeks or months instead of years without the risks or headaches of a downline, then we’d like to invite you to continue to the next page where you’ll have an opportunity to meet one of the fastest growing teams in the Premier Top Tier business in the world who can show you…

One of the FIRST GPT and still one of the VERY BEST GPT Models around. Learn How The GPT Model Works: Watch The Video After You Sign In

*Results may vary, as with any business opportunity, you could make more or less. Success in ANY business opportunity is a result of hard work, time and a variety of other factors. No express or implied guarantees of income or spillover are made when joining or purchasing Wealth Masters International. The following information is a hypothetical illustration only and not an implied promise of results or earnings.

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Offline Marketing Admin — Thu, 28 Jan 2010 18:23:21 +0000

Love this Pic… Any idea what they are saying? “NO WAY your gonna get my nuts Darth….”

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Small Business Marketing Theory 101 – page 1

Offline Marketing Admin — Thu, 04 Jun 2009 09:26:02 +0000

It seems redundant.

How much have you read about proper orientation concerning marketing for a small business?

The root of real marketing is proper allocation of monies in standard business practice, meaning that you need to choose priorities for your expenses, and usually marketing budgets don’t get funded or get cut for perceived larger priorities. Every business needs a visionary marketing plan for the greatest success.

It is consistent with the greatest historical successes experienced that marketing be placed at the forefront of business operations, as though all other concerns were secondary. This means you consider your business to be a marketing business that provides the services or products that support the marketing.

This orientation toward business operations allows the freedom of true profit considerations. It is common that small business owners fall into the mindset of pricing competition with similar business models and thereby restrict their own freedom of price indexing.

As a marketing company supporting a service or product, the first step is taking advantage of all of the free branding and advertising available to your business. Google Maps and Google Base are the very first considerations because they are the beacons by which online navigators will find your place of business and products.

The next most important aspect of excellent business marketing is contact list development in support of future decreases in advertising expenses and profit potentials in joint venturing with synergistic business interests. This is championed with a well developed landing page on your website with several satellite pages leading interests into your main page and then onto your list.

Most small business overlook the incredible power of branding consumable hard assets the consumer uses in the experience of shopping or takes with them after the shopping experience is over. Branded cups, pens, lighters, hats, t-shirts or whatever is applicable to your business is so powerful and mostly taken for granted.

Hard consumable branded assets are powerful marketing. They are investments in your brand that are persistent, where an ad is not. Hard consumables stay with the customer, where advertising usually does not. Long Lived businesses consistently integrate hard consumables into their successful marketing plans.

Continued…

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Customized Marketing Plan For Your Business

Offline Marketing Admin — Tue, 02 Jun 2009 19:16:46 +0000

Here in beautiful San Diego I run a small office in which I design simple to complex marketing plans for businesses worldwide.

When I need a break, I stroll 3 blocks to the Pacific Beach Boardwalk and grab an Italian soda or some other goodie and watch the people, relax in the ocean breeze and warm sand, and re-energize myself to produce the finest marketing strategies on the planet.

I am Chris Endres and I have a passion for marketing. Some people collect things, some people work for status, I just love to energize businesses with powerful marketing know-how that electrifies their profits and stimulates their customers. I am Viagra for business : )

I have worked offline as a small business owner for years and then folded my company in favor of my marketing company, Chris Endres Marketing, which is now just under 3 years old. I took the leap into the idea that you really can live doing what you love. If your reading closely, magic life secret revealed here, it’s true. You CAN love what you do and make a great living doing it.

So, What is it going to take to convince you that I can simply talk with you for an hour, for a ridiculously low price and you will walk away realizing you could have been so much more successful this whole time if you had only known what I can show you?

I blend offline branding and marketing elements with online media platforms to create synergistic pathways of conscious energy leading to your point of sale and increasing your bottom line dramatically.

It’s that simple.

Non-local interests can gain the same face to face meeting advantages in a recorded online meeting hosted by GoToMeeting, where I will provide the recorded meeting after it has concluded, as well as the marketing plan for your business.

Take me up on my offer by clicking here and purchasing 1 hour for $197. I can help you make tens of thousands of dollars in profits very quickly. Non-disclosure is required. Successful payment gets you a Digital Printable Marketing Plan for your business that you can implement or hire me to implement for you, to quickly dominate your market.

I am so confident you will be exhilarated I would gladly give you back your money if you are not.

To Your Success

Chris Endres

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Get Your Offline Consultant Toolkit Here

Offline Marketing Admin — Tue, 02 Jun 2009 18:47:15 +0000

The Offline Consultant Toolkit has sold to over 400 satisfied customers including people like Willie Crawford, Maria Gudelis, Robert Nelson and many more.

If you have decided to become an offline consultant and need a ready made quick install website to validate your business to your prospects and clients, look no further. The Offline Consultant Toolkit is a pre-crafted content filled website you simply brand to your business with your business name and upload.

The Offline Consultant Toolkit also contains pre-written autoresponder emails you simply plug into your autoresponder.

Do you want professional results and fast large paychecks from local business owners?

Well Do you?

The Offline Consultant Toolkit
“Trusted by those in service to Local Business”

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From JaySabree – Warrior Forum Member

Offline Marketing Admin — Wed, 06 May 2009 14:56:44 +0000

Hello My Fellow Warriors…

Wow… I’m just too excited at this point…
I haven’t been on this forum for too long…
When I signed up for the warrior forum I’ve
basically been a fly on the wall… Reading
All the different threads and trying to suck
up as much as possible… I’ve purchase
countless e-books and been part of a couple
membership sites on IM but the warrior forum
bar none is the deepest source for FREE knowledge
that I’ve ever come across… This is just fantastic

So, on to my little success story. Just under
two weeks ago I decided to pull out my credit
card and purchase Maria’s wso turn $5 dollars
into $500. I gotta tell yaah, that wso is just
jam packed with great little nuggets… In any
chase, I went over the wso about 3 times.
Then last Thursday I purchased a second wso
from her “kick A$$ Offline Consultants”

**Side note*** I have not completed the second
wso yet… In any chase, Chris suggested to use
craigslist to find your first offline customer… So,
I went to Craigslist and kijiji to see if anything was
cooking. Sure enough there were plenty of people
and companies looking for our help… I contacted
and few of them and setup three appointments this week
one yesterday, one today and the final one tomorrow.

Yesterday, I went to my first prospect. It was a
duct cleaning company. I was only armed with the
mind map that Maria provides in her $5 wso.
The meeting was for 10a.m. and I showed up at
9:30a.m. The owner of the company and I sat down
and started to chat. Before I new it the time was minutes
to 1:00p.m. So, yaah I need to tighten that up for
my appointment this morning. After all that he asked
me how much is it going to cost to implement… I was
a little nervous at that point but seeing that he was running
a successful business for the last 10 years but just needed
help with the Internet – I took a silent breath and said
$1500.00 – $500 Today! (meaning yesterday) And $1000
on Monday… lol

And He said YES!!!!!!

Wow … Ok, so I bought two wso from Maria and Chris
I used the mind map from Maria in the $5 wso
Here is the link – maria-gudelis
I use one suggestion from Chris in the $27 wso
here’s the second link – Maria and Chris
I walked out of the office yesterday with a $500 cheque
in hand and a signed agreement for the rest of the money
this coming monday… sweet!

**side note*** I was not asked to do this endorsement
for the wso… They don’t even know I’ve done this…

I don’t have a web site (still don’t lol)
But just by guiding the owner through the mind map
was all the he needed to make up his mind…

So, from the deep side of my heart – Thank You Maria And Chris!!!

Go Read The Thread!

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Offline Consultant Leads From Craigslist

Offline Marketing Admin — Wed, 25 Mar 2009 14:42:11 +0000

One of the first questions asked in developing an Offline Consulting business is “Where do I get good quality leads?” The answer is based on your market. If you are in a small economy, a small city, Craigslist is not good for you. If however, you are in a larger economy with an active tech sector then you will find Craigslist an excellent resource for leads.

There are people shopping daily for the services presented by the Offline Consulting opportunity. Small businesses and entrepreneur’s are looking for affordable web development, marketing, and search engine optimization advances in their marketing strategies every day. Look in the Web / Info Design section of craigslist and you will find these people easily.

If you happen to be just starting out in your offline consulting business there is no better place to go to get your first contacts in business than craigslist. The reason is twofold. On the one hand you have businesses already looking for what you are offering, and on the other you have a wide variety of businesses using the consulting services you offer.

The variety offered in craigslist is where you will begin to see what businesses need which special considerations and why. This will provide a very solid base for establishing yourself as the premier source for local business marketing success in your community.

The Offline Consultant Toolkit Forums offers many more high quality lead generation methods.

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Offline Consulting – Teaching is the Key to Success

Offline Marketing Admin — Tue, 24 Mar 2009 14:09:12 +0000

Giving valuable knowledge freely establishes you as a valuable relationship to have in the eyes of the local business owner.

Be patient and understand that no matter how optimistic a person is about how they can use the knowledge you give them,.. they just can’t make time for it. People are creatures of habit and they just wont do it themselves even if they really believe they will.

The new information you are giving them involves a learning curve using software they have never seen,.. you can even offer to teach them how to use it for free and they still won’t make time to do it.

Local business owners already have more to do than they can handle. That is your secret competitive advantage.

You want to give the farm away in information knowing they wont do it because they don’t have time and will eventually hire you, because they trust you. They trust you because you gave them the truth freely.

THAT is how it’s done.

Always be willing to make mistakes… just admit to yourself you are learning and move past all obstacles.

To Learn more and really boost your knowledge visit the Offline Consultant Toolkit Forums.

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