As air is to breathing, Keywords are to internet marketing.

How do you take full advantage of the power of great keyword analysis? Start with understanding the variables that define hot keywords and you will be well on your way to using them well.

lets clear up some potential confusion about keywords first. I remember when I was first learning about keywords that I got caught up with not understanding the difference between a keyword, a keyword phrase and a keyword term.

A keyword is one word, usually called a “seed” keyword. A keyword “phrase”, and a keyword “term” are the same thing for all intents and purposes.

Keyword variables include plurals, misspellings, abbreviated, slang and synonyms and much more. Take any 1 seed keyword and adjust it for only the 5 variables mentioned above, and you have 6 versions of the same word.

Now adjust the search by adding similar terms related to the seed keyword, and you start to see the compounding multiplication effect in how people frame questions and create keywords when they seek solutions.

Keyword analysis is an art. You don’t want just any keywords. You want the keywords that are attractive in sound and meaning, and have high “online commercial intent”, which means the keyword is measured in performance results against similar keywords and found to be effective in buyer conversion.

Blazing Keywords used in the right amounts when creating content are how Google assigns value to your content. If you were to do keyword analysis on any of the top ranking websites in Google, you would find they are extremely exact about positioning keywords in the content.

Hot keywords are used in titles, in category names, in tags, in image names, in page titles, in website or page descriptions, in sales copy and article content, in video descriptions and titles, in RSS feed titles, and the list goes on…

Keywords are the tools you use to get the attention of the exact customer you are looking to create a relationship with. Do your keyword research carefully and thoroughly and you will find your effectiveness online increases dramatically compared to someone who doesn’t know or care about keywords.

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